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7 Strategies to Attract and Retain Top Talent

 |  By: Sherrie Whatton, President/CEO, Staffing Solutions


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After a period of widespread “wait and see” job growth paralysis, many businesses are beginning to hire again. As a result, the competition for experienced candidates is heating up. Top job candidates with sought-after skills are in high demand and don’t stay in the job market for long, which opens opportunities for companies to snatch star employees away from their established positions.

These 7 strategies can help you attract and retain top talent in a competitive job market:

  1. Flexible Work Environment – Offer the opportunity to telecommute one or several days a week to your top non-customer facing employees. Younger workers especially will appreciate the flexibility and freedom from traffic hassles.
  2. Competitive Health Care Package – This benefit is more important than you might think. To stay competitive, consider the full value of the offer you provide. It can be worth several thousand dollars to a discerning recruit.
  3. Efficient Hiring Process -- Top job candidates with in-demand skills are at the top of other companies’ recruiting lists as well. Make the hiring process as quick and efficient as possible to secure top performers before someone else does.
  4. Softer “People” Strategies – Cultivate a work environment where communication is encouraged and employees, especially younger workers, feel they can make a difference.
  5. Special Perks – Influence both recruits and employees with perks like gym membership discounts, laundry services, the ability to purchase extra “paid time off,” and opportunities to participate in organized community services.
  6. More Frequent Feedback – Employees want to know how they are performing. Instead of annual performance reviews, provide feedback on a more frequent basis.
  7. Work-Life Balance – Companies that have efficient processes and adequate resources are scoring the top performers. Employees don’t want to work overtime just to keep up. Reward employees with extra time off when the occasional tight deadline requires additional hours.

Sherrie Whatton is President and CEO of LBMC Staffing Solutions, LLC, a specialized recruiting firm whose focus is on the placement of accounting/financial, information technology, human resources and executive administrative professionals.